- Adding text to your images, flash and videos can make a big difference in your rankings. Since search engine software only reads text, and this means plain text just like this not the text that is embedded in images or headers of the website, as they can not be picked up as easily and consistently.
- Validate your HTML code. It is important to check that your HTML code does not have errors before you submit it to any search engine, as this can greatly effect how well your site does, although it may not seem directly related. This does not mean spelling errors; it refers to the actual code that is being sent to the servers to make sure your website is loading correctly each and every time.
- Creating title tags for your HTML can also provide you with higher rankings in regards to the search engines. This is the non-visible title that can only be seen in your HTML code which displays the title at the top of your browser.
- Eliminate what may appear to be duplicated content. With so many people trying to make their sites search engine friendly that they once tried to fill their site with random content which has been caught and can no longer work for rankings, only bring them down further.
- Remove any hidden text within your site. This is another tactic for search engine ranking that is no longer accepted. This means the text that is on your site that cannot be viewed by your visitor, it is just there for ranking purposes. This tactic can either be great for you, or you will find the search engine interprets the text wrong.
- You should also be aware that if you are using a free web hosting company that there may be hidden text and ads in your HTML pages. This type of hosting can really damage your search engine rankings and you may not realize why.
This is a list of many different features and factors that can greatly effect how your website, web design as well as your domain rank in the popular search engines. Any seo company would take care of all of these factors. Your web hosting must be reliable because when you choose a lower quality web host company you may find yourself with a great deal of lost money in the long run with a site that cannot rank because of the hidden text that was mentioned above.
Many people would not even consider web hosting to be one of the main problems of search engine ranking, but when you research the fundamentals, there can be a lot of hidden problems you may have never learned about. Basically, if you want to find success on the internet you need to invest money in the best web hosting and best web development company to help you utilize the best of the best marketing techniques. Your Google ads are not the only way to market your website, the site must be ready to be searched for and this is where a web development company comes into play. The right developing team can take an ordinary website and turn it into the top searched site on Google and this is what every website owner wants for their business.
